OSP assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

B 25/34

WWW: Clear sense of understanding of Halls reception theory to a good level - not sure if it cab be considered excellent on the basis of alternative readings

EBI: Ensure you focus more on how / If they are dominated by values and ideologies. 

2) Read the whole mark scheme for this assessment carefully. Identify three specific aspects from Figure 1 (the Google Home advert) that you could have mentioned in your answer (e.g. selection of image, framing and focus, colour, text etc.)

• acceptance of a warm picture of family life – plus the potential usefulness of the speaker – despite concerns over how the device uses data and the growing power of companies such as Google and Amazon.

• The repetition of the word ‘home’ may disturb audiences who see the advert as an example that nowhere is safe from multinational capitalist giants such as Google.

• Reinforces white, western, middle-class representation of family life to the exclusion of other backgrounds (race/ethnicity, sexuality, age, class). Presents the white, western ‘2.4 children’ average as desirable, aspirational lifestyle – some audiences will reject this.

3) Now use the mark scheme to identify three potential points that you could have made in your essay for Question 2 (Hesmondhalgh - validity of theory/narrow range of values and ideologies).

• The role of the cultural industries in society and the way media products can influence or impact on audiences. The relationship of recent technological change and media production, distribution and circulation. How media industries target audiences through the content and appeal of media products and through the ways in which they are marketed, distributed and circulated.

• Swift’s website and social media presence also arguably reinforces dominant capitalist ideologies in the way everything is used to maximise profit.

• The Voice should be successful due to the opportunities that are offered by digital media and the new media landscape in creating a platform for values and ideologies such as a strong Black British voice. However, the poor construction of the website and social media presence (poorly worded polls, cluttered design, low-quality photography, lack of fresh content, poor video production values, weak sponsored content) means it is not the powerful voice in British media it should be. This may reinforce the validity of Hesmondhalgh’s ideas when it comes to a narrow range of values and ideologies.

4) Use your exam response, the mark scheme and any other resources you wish to use to write a detailed essay plan for Question 2. Make sure you are planning at least three well-developed paragraphs in addition to an introduction and conclusion.

Introduction - Introduce question, define cultural industries and T.S and Voice as CSP's

P1 - Use of T.S and Voice websites - Use of cultural industries and H

P2 - Dominant ideologies of T.S

P3 - Lack of Dominant Ideologies both

Conclusion- Overall they do not/ do have narrow range of views

5) Finally, identify three key areas you plan to revise from the OSP unit before the January mock exams (e.g. CSP elements or media theories) having looked at your feedback from this assessment.

• How to write a 25 marker
• Make sure to understand exactly what is meant by alternative reading
• The voice ideology/representation of beliefs