Sephora Black Beauty Is Beauty CSP
1) What was Sephora trying to achieve with the campaign? celebrating the countless Black traditions and inventions that have propagated the beauty trends broader commitment to advancing racial equity in the beauty and retail sectors. spotlights Black stories, communities and cultural traditions behind popular beauty tools and techniques 2) What scenes from the advert are highlighted as particularly significant in the articles? Many of the trends we all participate in today, including acrylic nails, glitter, contouring and many more have roots in Black culture 3) As well as YouTube, what TV channels and networks did the advert appear on? BET (Black entertainment television) OWN (Opera Winfrey Network) 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'? No one feels left out. The film has more inclusion in its under-a-minute runtime than two hour features have in their whole film. Rather than dipping a toe in “diversity,” Bradley and Sephor