Advertising assessment learner response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).

WWW: Matas, a top, performance here. Clearly a lot of blog work and revision is crucial to your success!

EBI: Naturally, hard to criticise but check the indictive content where you may have picked up marks 

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

• 1. Female desire – woman as active sexual agent, empowered sexuality (third-wave feminism).
• 2. Representation of female desire arguably reflects female empowerment/third wave feminism. Female sexuality places power with women rather than men.
• 3. More reference to CSP 

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 

• Monochrome
• Phallic symbol
• Anchorage

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

• Judith butler and gender being a performance
• Hair cream was seen as more female than male
• Male hunter representation - colonial dominance

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here. 

• Cultural conviviality
• Double consciousness
• Racial otherness